| | |  | Scarlett Johansson News & Gossip
|
|
| | Why was Scarlett Johansson's SodaStream ad 'banned' from the SuperBowl' | | Added 10 years ago | Source: CeleBitchy |
|
|
|
|
|
As we discussed last week, Scarlett Joahnsson has yet another side-gig. Most of her career these days is a side-gig ? she is now or has been ?the face? of about ten brands in the past five years. This month?s side-project is an endorsement deal with SodaStream. ScarJo apparently LOVES SodaStream and she?s always been a fan and now they?re paying her to talk it up. So, good business all around. ScarJo?s SodaStream was supposed to debut during the SuperBowl on Sunday, but now it looks like the commercial might get pulled? or censored. Watch it and see if you can figure out the problem:
Do you know why it had to be censored? Because Scarlett say ?Sorry Coke and Pepsi? at the end. Fox (the network airing the SuperBowl) has deemed this ?unsuitable? ? probably because Coke and/or Pepsi have bought a lot of SuperBowl air time already and because Pepsi sponsors the Half-Time show? Well, SodaStream CEO Daniel Birnbaum told USA Today that Fox refused to run the ad “because they’re afraid of Coke and Pepsi? What are they afraid of? Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.” Pepsi and the Fox people declined to respond, but Coke offered this statement: “I can confirm we did not pressure Fox. Other than that, we don’t comment on our competitors’ efforts.” Ah, so Coke was pissed. Noted.
Meanwhile, ScarJo is being criticized on a different front ? apparently, SodaStream has a factory in Israel?s (disputed and controversial) West Bank territory. ScarJo is a goodwill ambassador for Oxfam, and Oxfam opposes Israeli businesses using the West Bank as commercial space. ScarJo answered the criticism last week, saying in part: “I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma?ale Adumim factory every working day.” You can read more about that controversy here. I actually thought her statement was very smart and realistic.
Photos courtesy of WENN.
More Photos Here
    |
| |
|
|
|
|
|
|
| | Scarlett Johansson Sizzles in SodaStream SuperBowl Spot: Check it out Here! | | Added 10 years ago | Source: Celebrity Gossip |
|
|
|
|
|
She?s one of the most beloved actresses on the globe, so it?s no wonder Scarlett Johansson was tapped as the new spokesperson for SodaStream.
And the ?Lost In Translation? lady is red hot in the new Super Bowl commercial for the popular home carbonation system.
Of the gig, Scarlett told press, "I have been pushing SodaStream to my family for years. I buy it for my friends as housewarming gifts and I have it everywhere I go."
Meanwhile, Ms. Johansson isn?t in any hurry to get married to fianc Romain Dauriac just yet-
"Being engaged is an exciting time to enjoy and to really savor. I've never been much of a traditional girl, but I do think it's a nice period."
More Photos Here
|
| |
|
|
|
|
|
|
| | Scarlett Johansson's new gig: 'I have been pushing SodaStream to my family for years' | | Added 10 years ago | Source: CeleBitchy |
|
|
|
|
|
This ^^ is a photo of Scarlett Johansson at a big announcement event on behalf of SodaStream. She?s the new brand ambassador for SodaStream, and they did a photocall and ScarJo is giving interviews on behalf of her new gig. Unfortunately for all involved, SodaStream rolled this out in the middle of Golden Globes weekend, when there were a million new photos to cover, so ?ScarJo?s New Job!? got buried.
Luckily, ScarJo sat down for an infomercial-type interview with People Magazine to promote her gig. I?ll get to that in a moment, but I?d just like to take a moment to point out again that Scarlett is more model than actress these days ? she?s the ?brand ambassador? or ?face of? so many brands, I?ve lost count. I guess her strategy is to pay her bills with all of her modeling gigs and then she gets to make small, important films (in between Marvel adventures). It?s not a bad strategy at all, it?s just that Scarlett is EVERYWHERE in advertising, so seeing her endorse SodaStream is just like, ?Ugh, on top of everything else??
In the Oscar-nominated film Her, Scarlett Johansson plays the voice of a complex operating system that falls in love with a man. In an exclusive interview with PEOPLE, the husky-voiced actress is speaking out about her French fianc, Romain Dauriac.
“I’m very happy,” Johansson, 29, says about Dauriac, 31, a journalist who manages a creative agency, in the new issue of PEOPLE. “He’s my buddy.”
The couple, who got engaged last August, do not want to “rush through it” and plan to take their time in planning a wedding. “Being engaged is an exciting time to enjoy and to really savor,” she says.
In the meantime, Johansson, who is the new Global Brand Ambassador for SodaStream, stars in a Super Bowl commercial for the bubbly beverage maker on Feb. 2.
“I have been pushing SodaStream to my family for years. I buy it for my friends as housewarming gifts and I have it everywhere I go,” she says. “When I film I have it in my trailer and they outfit the whole craft service table with it. I have it everywhere just because I love it so much.”
Johansson, an avid cook, even makes tasty meals at home to go along with her carbonated drinks.
“I cook, but I’m no pro,” she admits. “I was making a white chicken chili and I had to let it reduce for a little while, so I was like, ‘Let’s go build a snowman while we wait.’ I got a little carried away … Three hours later, I was like, ‘Oh no, the chili!’ I went back inside and the house was covered in smoke. A pro would have not made that mistake. Make sure to check every five minutes if you are reducing something!”
[From People]
I like the feigned ingenuity of burying the infomercial within an article where she also talks a little bit about her wedding plans and cooking skills. Remember that when Scarlett complains about people wanting to know about her personal life ? she?s perfectly willing to discuss her personal life as a quid-pro-quo to promote her endorsement deals.
As for the details about cooking? I enjoy cooking, but I?m not a marathon cooker. If it takes longer than 20 minutes to prepare, I?m not making it. That?s the secret to not burning food ? know when to fold ?em and walk away. I do wonder if Scarlett felt the need to talk about cooking because? well? her ex-husband?s new wife is ALL ABOUT cooking and baking. Am I making an unnecessary connection?
As for the wedding plans or lack there of? God knows. I think that either Romain and Scarlett will never end up marrying, or they?ll do it in a really low-key, secretive way. I?m also including this hilarious photo of Romain from just last night, at the Sidaction Gala in Paris. He was seated next to Chloe Sevigny!!! I bet Chloe gave him an earful about everything.
Photos courtesy of WENN, Fame/Flynet.
More Photos Here
|
| |
|
|
|
|
|
|
| | Scarlett Johansson Talks "Avengers: Age of Ultron" | | Added 10 years ago | Source: Celebrity Gossip |
|
|
|
|
|
It's release date is over a year away, but details are already emerging about the sequel "The Avengers: Age of Ultron."
In a recent interview with Parade magazine, Scarlett Johansson, who plays Black Widow, hinted, "I think the script is dark and it's dry. It's got this amazing one-liner, glass-cutting sense of humor."
However, it's not going to be another unoriginal money-making attempt trying to capitalize on the success of the first film. She adds, "Obviously the script is very cerebral. It doesn't lose that exciting comic book aspect that people enjoyed in the first film, but it's smart and it feels like the next installment. It doesn't feel like a rehashing, it feels like these characters are moving forward, plotlines are moving forward."
Other Marvel news reports that Thomas Kretschmann has signed on to play Baron Wolfgang von Strucker, a villain and head of HYDRA. "The Avengers: Age of Ultron" is scheduled for release on May 1, 2015.
More Photos Here
|
| |
|
|
|
|
|
|
| | Scarlett Johansson Wants to Sell You SodaStream | | Added 10 years ago | Source: The Blemish |
|
|
|
|
|
I have no clue what a SodaStream is, but here’s Scarlett Johansson sipping on one in a few promo photos for their 2014 campaign. I’m sure it’s delicious as anything else but I’d like to imagine she was about to drink it for real when producers yelled at her, “No! Nooooo!,” like she was about to pull the pin out of a grenade.
The post Scarlett Johansson Wants to Sell You SodaStream appeared first on The Blemish.
|
| |
|
|
|
|
|
|
| | Scarlett Johansson in Parade: Siri Doesn't Like "Her" | | Added 10 years ago | Source: Celebrity Gossip |
|
|
|
|
|
As Scarlett Johansson's latest flick "Her" continues to gain Oscar-buzz, the blonde bombshell reveals there is one "person" that's not a big fan.
During her interview with Parade magazine, the 29-year-old actress chats Siri's distaste of Scarlett's voice in the film and shares details about her upcoming wedding plans.
Highlights from Miss Johansson's interview are as follows. For more, be sure to pay a visit to Parade!
On "Her":
"It?s great when people like the work that you do. The experience making this film was such a different challenge for me because I came in during the post-production process. The work that I did with Spike and Joaquin was such an intimate, heightened kind of experience. It was just a totally different way of working. I wasn?t a part of the months of prep and all that stuff, so I didn?t know what the film really looked like. When I saw it all put together, the fact that it was cohesive and quite poignant, I felt really moved by it, that the relationship works, and that people respond to it?that was a gift more than any rewards or praise. The fact that the audience is responding to the relationship, that they get it, that?s cool. It?s heart-lifting, it?s heart wrenching, it?s a real study of a full relationship that is life-changing and grows. I think everybody can kind of watch it and think, ?oh, I?ve had that conversation, that?s the worst feeling? or ?that?s so embarrassing? or ?I loved that moment.? But then when it?s with a computer, it?s a whole other added thing."
On lending her voice for the film:
"More than anything, the difficult part was that I never thought about her being this operating system. And of course she feels different, she has a different sensibility, things have a different type of meaning to her. The depth of her relationship, how you can love somebody, or how that can exist is different for her. She says that to Theodore, she says to him, ?I can love you this way and you might not be able to love me this way because we?re different.? So it was hard to wrap your head around what that meant because it kind of transcends what you know. It has an otherworldly sentiment. The way that she thinks and how she evolves kind of transcends time and space and expands. And that was kind of hard to imagine, but of course the core of Samantha is her enthusiasm at that expansion and that enthusiasm for everything. She?s excited about herself, her ability, and that she?s separate. She?s her own being. Once she realizes these feelings are separate from feelings that are programmed, that she can have her own feelings, she discovers that independence, she?s unstoppable. So that?s what I mostly focused on. The ?how can she see him? She doesn?t have eyes?? That kind of stuff. People can go in a tailspin about that."
On Siri's jealousy towards Samantha:
"The other day Marcel [Pariseau, her rep] emailed me something ?Siri doesn?t like Samantha? or ?Siri doesn?t like the movie? or something, which is funny. I was like, ?who programs it to be so topical?? I thought about that. Did someone have to write that, how does that work? I don?t know. Do they have to come up with a strategy for how to answer that? Who?s the personality? I know the voice of the woman came out recently, but who?s the decision maker as to what kind of sass or whatever that Siri?s going to give you? I usually ask her things like, ?do I look ok in this?? She always responds, ?you?re the fairest of them all,? and I?m like, ?I love you, Siri!?"
On SodaStream:
"Well it is a Super Bowl commercial, so it?s flashy and the product is fun. Of course it?s bubbly, so they wanted to kind of get that across. I?ve never done a Super Bowl commercial before and it?s a huge production. I think the idea is that it?s supposed to feel like a big, eye-catching moment. You want to make sure that people understand the environmental benefits, health benefits, lifestyle benefits in a 30 second spot. It?s a lot of information, plus the eye-catching part to capture."
On her wedding:
"I?m busy planning 'Avengers 2' right now! That?s my main focus. I?ve never been a big planning kind of person. I?d never share it with anybody, but I think more than anything I feel really fortunate to have had this amazing year professionally. And I think when all that smoke settles I?ll be able to ? I don?t feel like I need to rush that part of my life. I can let that happen organically. Right now it feels like a time to enjoy and be relaxed and that?s what works for us."
More Photos Here
|
| |
|
|
|
|
|
|
| | Scarlett Johansson Becomes the Ambassador for SodaStream | | Added 10 years ago | Source: Celebrity Gossip |
|
|
|
|
|
Teaming up with Esquire's "World's Sexiest Woman," SodaStream unveiled Scarlett Johansson as its First-Ever Global Brand Ambassador at Gramercy Park, New York City.
The "Avengers" beauty made her appearance at the event in a stunning designer dress, featuring a tight black, long-sleeve top and a patterned black and white skirt with black heels.
More Photos Here
|
| |
|
|
|
|
|
|
| | Scarlett Johansson Spy Mode at The Late Show with David Letterman in NY | | Added 10 years ago | Source: Dickism |
|
|
|
|
|
Here is Scarlett Johansson sporting a retro hair roll and cat-eye frames, channeled Old Hollywood glamour for her appearance on The Late Show With David Letterman.
The look was completed with a camel-colored coat that vaguely resembles a robe, making her look both glamorous and comfortable.
Does she think it’s 1950? she’s always an incredibly boring interview…
More Photos Here
    |
| |
|
|
|
|
|
|
| | Scarlett Johansson Stops by the "Late Show with David Letterman" | | Added 10 years ago | Source: Celebrity Gossip |
|
|
|
|
|
With a style evoking the golden age of Hollywood, Scarlett Johansson stopped by the "Late Show with David Letterman" on Wednesday (January 8).
The "Her" star sported rosy cheeks and red lipstick as she faced the chilly Big Apple air in a long, tan wool coat.
In the buzzed-about film, the 29-year-old actress voices a computer operating system named Samantha in which Joaquin Phoenix's character falls in love.
However, one of the real-life computer personalities seems to have a bone to pick with her portrayal.
If you ask Siri about Samantha, she replies, "No. Her portrayal of an intelligent agent is beyond artificial." Asked if Siri is Her, she responds, "No. In my opinion, she gives artificial intelligence a bad name."
More Photos Here
|
| |
|
|
|
|
|
|
| | Joaquin Phoenix: 'I?m not an artist! I don't even know what the f' that is' | | Added 10 years ago | Source: CeleBitchy |
|
|
|
|
|
Joaquin Phoenix sat down with the Daily Mail’s Event magazine to promote his role in Her. You’ve probably heard that Joaquin plays a sad sack who falls in love with an operating system voiced by Scarlett Johansson. The movie looks irresistable but really sad, so I’ll probably wait until it hits DVD to watch it. I hate crying in movie theaters!
Joaquin fares pretty well in this talk with the Mail because he usually gives a good interview. He’s a big thinker but doesn’t wave that trait in people’s faces. The total lack of pretention is very refreshing from an actor. He also isn’t afraid to talk smack about the Academy, but he does worry all the time about his ability as an actor. I mean, he really worries about it. Here’s more of the same and some new stuff too. Joaquin is no James Franco:
Don’t call him an artist: “No, I?m not an artist! I don?t even know what the f— that is. I?m just doing the job that I like and at the end I hope to get another job that I like. I can be addicted to the process of building a character, but if in the end it doesn?t work they are not going to ask me to do any more films. If a movie is successful then it means I can work again, and that?s a pretty powerful incentive. I?m very conscious that I really couldn?t do anything else, and I don?t think anything would satisfy me as much. I?ve never really yearned for anything else. I?ve always felt satisfied doing this.”
On fame: “Celebrity is so not a part of my life. If I?m walking around and somebody comes up with a camera, it terrifies me. I can imagine that if you are Johnny Depp, for years you?ve had such a level of fame that you are somewhat accustomed to it and you expect it when you go out. I?ve managed to avoid it to the extent where I sometimes get trapped in situations that I don?t know how to deal with. I feel overwhelmed. But I?d rather be overwhelmed in those moments and enjoy my life privately. I?ve been able to have the life that I want.”
Is he more normal than other actors? “Normal is subjective. Compared to other people in the business I do live a normal life. I can?t get off set and away from it fast enough. I leave and I don?t talk to anybody in the business at all for a couple of weeks. I hate the beach. I don?t like travelling. I?m not being evasive. I just don?t like the things that most people would like. I live in LA and nobody walks the streets in LA. People aren?t famous any more for their work. They are famous for other reasons — and I don?t think that I have the other reasons. There?s no reason for a photographer to follow me around, and, if they do, they?re not going to get a lot.”
What are his days off like? “Nothing exciting, believe me. It?s why I don?t tweet because I have nothing to say. My life is really simple. I have a group of six friends who always hang out together. I take my two dogs on walks, I listen to music, I hang out with my girlfriend [Los Angeles-based DJ Allie Teil, 20, who is 19 years his junior], and I go to dinner. Honestly, it?s really boring. I even bore myself. I think I?m going to start making up sh-t that sounds really cool… like I race hot rods in the desert or something. Seriously, my life is simple and I like it.”
About that cult: “My parents left the Children of God in the 70s, before the group really started derailing. And I was only two years old, so I have no memory of it. In the grand scheme of things, it?s a very small blip in my life.”
Does he wonder how River’s career would have done? “No, other people, outside our family, had that relationship with him, as an actor on screen, and so of course they would have wanted to see those things. But for me that?s not what I think about. I think about the brother I loved.”
He freaked while making Gladiator: “On my first scenes Ridley ran the camera and I found out later that he didn?t even have any film in it. Literally my entire body was shaking because I was so nervous. And then Russell and Richard sat me down and said ‘Calm the f-ck down. It?s not a big deal; it?s just a movie. Have a beer and relax!’ It worked.”
When he met Johnny Cash: “John was a fan of Gladiator and so he invited me to dinner in LA. It was a very straight, family-style affair. We were sitting in the living room and John pulled out his guitar and his hands were a little shaky and I remember feeling bad because I was concerned that he felt that he had to perform and I didn?t have that expectation at all. But what I learned was that he genuinely enjoyed it and the moment his hands touched the guitar they stopped shaking. He started playing a little bit and then stopped and said, ?I?m a little nervous, I need my partner.? And his wife June came in and they sang Banks Of The River Jordan, which is a beautiful song about dying and being on the other side. It was really one of those incredible moments that you don?t have to embellish. They looked into each other?s eyes when they were singing the song and I just felt so lucky to be a part of it.”
On falling in love with Siri in Her: “It?s a relationship movie but it makes you think about the subjectivity of love and reality and what that is. I like it when my character says to Amy, ‘Do you think I can handle a real relationship?’ And she says, ‘Isn?t this real to you?’ And it is real to him. I love that idea because I think there are a lot of relationships we can look at right now among humans where you might say, ?That?s not a real relationship?. It?s subjective and to Theodore this is real. Also, it deals with things that are specific to relationships that I think everybody can identify with, things that we?ve all experienced. He thinks he?s in love but then he doubts it and while he?s doubting it he gets jealous of Samantha. I read it and I was like ‘Wow, you don?t even see this stuff in relationship movies with humans!’”
[From Daily Mail]
I do buy most of what Joaquin is selling here. He’s very nervous about performing well for directors and not disappointing studios with lackluster ticket sales. He doesn’t simply collect his paychecks and expect that more will arrive without much effort. Outside of film sets, Joaquin’s a pretty low-key guy (especially on the red carpet) and doesn’t run with a Hollywood crowd. The only thing destroying this picture? The classic Hollywood formula of a 39-year-old dude dating a 20-year-old hottie. I still can’t get over that inconsistency.
Photos courtesy of Fame/Flynet & WENN
|
| |
|
|
|
|
| |
| | | 5.461.713
Photos Online+ 3.034 past week
2.149
Users Online | | |
| | | | | | | | We Salute
Charisma Carpenter
Photos of Charisma Carpenter will not count in your daily view limit, if you are a registered member
Tribute ends in
4 hours | | |
| | | | | |
|
