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| | Angelina Jolie is the new face of Tom Ford's revamped lipstick line | | Added 101 days ago | Source: CeleBitchy |
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Look at this! Angelina Jolie is the new face of Tom Ford Beauty, specifically representing their lipstick line. Angelina has done high-profile ad campaigns before, and she?s currently the face of Guerlain perfume (and she?s godmother to Guerlain?s Women for Bees program). I?ve always wondered if Angelina has gotten significant beauty-contract offers for years and she?s turned them down for various reasons. But this year, she?s got an Oscar-bait movie (Maria) and she probably wanted the money from a lucrative beauty contract, so here we are. WWD had the exclusive and I found the business side of this fascinating:
It?s full steam ahead for makeup at Tom Ford Beauty, starting with a renewed focus on lip and a top-tier spokesperson. Angelina Jolie, the brand?s first-ever celebrity face for beauty, will front Runway Lip Color, which rolls out globally in full distribution in September with 18 shades ? 10 existing, eight new. It replaces the existing Lip Color lipsticks franchise. The refresh also entails Runway Lip Pencils, available in eight shades. Prices range from $46 for the pencils to $62 for the lipsticks.
The push comes at a pivotal time for the business. An SEC filing from parent company the Este Lauder Cos., which acquired Tom Ford for $2.3 billion in 2023, noted that in the fiscal year 2024, ?net sales [for makeup] from Tom Ford decreased, primarily driven by lower net sales from the lip subcategory.?
The health of the business depends on getting lip back on track. It is among the largest categories of the business overall after fragrance, and the largest of Tom Ford?s makeup offering, said Guillaume Jesel, the brand?s president and chief executive officer, who assumed the top slot last year after nearly a decade working on the brand.
Ford departed the company last year, and was succeeded by Peter Hawkings as the helm of its creative leadership. Hawkings announced his departure last month. Jesel declined to comment on the search for new creative talent, but did say, ?together with the creative director and the licensees, we have to uphold [Ford?s] vision.?
Jesel?s mandate is ?to continue to run Tom Ford as a united brand across verticals and unify the strategy, the brand codes, the innovation across fashion, beauty and eyewear,? he said. ?We need to attract world-class talent, and that means in the creative product development and marketing.?
To that end, Jolie?s campaign, lensed by Mert Alas and Marcus Piggott, echoes Ford?s own work as an auteur. ?In terms of the celebrity aspect, the connection of film is something that?s been there naturally. Tom is a filmmaker and he shot a lot of his own photography,? said Jesel. ?The connection to film and the cinematic aspect of the visual imagery that he created for this brand set it aside from anyone else and has been integral to our DNA.?
In the visuals, Jolie sports hero shade Scarlet Rouge. ?It?s a beautiful color and texture,? Jolie said via email. ?A good red lip needs little else. It?s worn with intention. That was part of the discussion.?
Her appeal mimics the wide net Jesel is casting with the relaunch. ?She appeals to a broad demographic, and she has global appeal. We are branded very internationally, and are well diversified around the world. And her appeal to Gen Z is very interesting,? he said.
In September, stills of the campaign will roll out, followed by a film in October. ?Lip is a category that is used in public, and when we talk about makeup, we talk about the power of transformation for makeup and finding a different persona in yourself,? Jesel said.
[From WWD]
Basically, the Tom Ford brand needed a huge star to reboot their Beauty line and Angelina is a global star who tested well across several demographics. ?Her appeal to Gen Z is very interesting? I?ve noticed that too. Younger people who didn?t grow up in the Brangaloonie Wars see Angelina as a cool person and a ?mother.? It probably helps that she?s actually a mother to several Gen Z kids. Also: once you see it together, you?re like, oh, right, Angelina has some of the most famous lips in the world, how has she never done a lipstick campaign before now? I?m looking forward to the ?film? too I wonder where they filmed it. For some of her Guerlain campaigns, she got them to film at her home in Cambodia. I wonder if this campaign is more LA/Hollywood/vamp.
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| | Brad Pitt & George Clooney's 'Wolfs' will no longer get a full theatrical release | | Added 101 days ago | Source: CeleBitchy |
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Wolfs is the Jon Watts film starring George Clooney and Brad Pitt. It will soon premiere at the Venice Film Festival and Clooney and Pitt will go all-out at the Venice premiere. Pitt might even walk his first red carpet with Inez de Ramon. All eyes will be on Venice because not only will Wolfs premiere there, but Angelina Jolie?s Oscar-bait film Maria is also scheduled to premiere, and Angelina will likely show up too. So, that was supposed to be the buzz/controversy. The problem? Wolfs was produced by AppleTV+ and the initial plan was to give Wolfs a full theatrical release before putting it on streaming. That plan changed this month, and now Wolfs is only getting a limited theatrical release for just ONE WEEK before it?s put on steaming. LMAO. I mean, I was going to skip it too (mute challenge both Clooney and Pitt) but this is too rich.
Three years ago, Hollywood started buzzing about an untitled movie project getting shopped around town, written and directed by Jon Watts and set to star George Clooney and Brad Pitt. Every studio in town was reportedly bidding on the film, and eventually, when Apple secured the distribution rights, a priority in the plan was made clear: a ?robust theatrical release,? as Deadline put it. That was woven into the deal between the filmmakers and the studio, with Sony Pictures later attached to handle theatrical distribution. Just last year, Clooney said, ?Brad and I made the deal to do that movie where we gave money back to make sure that we had a theatrical release.? And when the film, later titled Wolfs, was announced to make its world premiere at this year?s Venice Film Festival, everything seemed to have fallen into place along those lines.
Plans, however, can change fast in Hollywood. Earlier this month, Apple announced that Wolfs? wide theatrical release had been canceled, with plans instead to put it out on a handful of big screens for just a week before streaming it on Apple TV+ starting September 27. Across the Atlantic, plans for theater runs were scrapped entirely. This wasn?t for lack of faith in the movie, exactly, as the studio confirmed plans to make a sequel in the same breath.
Speaking with Vanity Fair in the aftermath of the pivot, Watts says in no uncertain terms that he made this movie for the big screen?and that?s evident in the final product. Watts is careful with his words as to his own feelings around the current release situation, but confirms he found out about the change only days before the rest of the world did. He also makes clear where his priorities are. ?What it really takes is for the people that pay for the movies to back theatrical distribution,? he says. ?It?s not up to the filmmakers. Filmmakers have been making great movies.?
?When we initially made the deal, when I was pitching it to everyone, that was before the last Spider-Man came out. So that was when the entire existential future of theatrical movie going was still up in the air. From that point on, the theatrical experience has really made an impression on me, of how valuable this thing is and how important it is. I always thought of this as a theatrical movie. We made it to be seen in theaters, and I think that?s the best way to see it. It?s funny. It?s filled with twists and turns. I tried to do some interesting things visually and I still think that the best way to see it is in theaters.?
[From Vanity Fair]
Granted, a lot of films, actors and filmmakers are getting screwed over by last-minute decisions to bury a film or not give a film a theatrical release. This is not some outlier situation these days in Hollywood. But it?s still brutal and it?s still funny. Brad and George thought they were promoting a buddy-comedy/action movie which would give them both a much-needed hit. Instead, their big reunion project has been shuffled off to streaming at the last minute. George is too old, he should step down from Hollywood, he doesn?t have the juice anymore. Brad?s been juiceless since he terrorized and abused his family in 2016.
Photos courtesy of Backgrid, cover courtesy of GQ.
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